Meet The Founder


Stacey Davis is the visionary entrepreneur and creative mind behind Toronto-based all-natural body care brand LOVEFRESH, a company she was destined to helm. Prior to founding LOVEFRESH, Stacey nurtured dreams of becoming an interior designer. However, it was her encounter with the world of scents that set her on an unexpected journey.

It all begins with a spark – the earliest iteration of LOVEFRESH was ignited during a workshop on crafting cold processed soap. Stacey fell in love with the art of scent blending, and she quickly realized that her newfound passion had potential to bloom into a business venture. LOVEFRESH was born in 2007, expanding beyond soap to offering a full collection of body care products & home essentials.

While Stacey and the brand’s roots are firmly planted lakeside in the city’s Beaches neighbourhood, Italy has her heart. From the sun drenched coastlines of Capri and Positano to the dreamy landscapes of Tuscany, her travels have informed her understanding of fragrance composition – evident in the brand’s signature scent blends. As a self-taught artisan, Stacey honed her craft by weaving memories and moments into each formulation.

Today, LOVEFRESH is more than a brand; it's a manifestation of Stacey's journey connecting design with scent, to creating a company run entirely by women. Driven by the joy of their customers, Stacey and her team are inspired to continually innovate with thoughtful ingredients, refined style, and a dedication to authenticity.